How to Choose the Right Underwear for Your First Time Buying from a New Brand

Quick Answer

When buying from a new underwear brand, start by checking the fabric composition and fit details, then order one or two styles in your usual size to test. Look for breathable materials like TENCEL, a full-coverage gusset, and a return policy that lets you exchange if the fit isn't right.

Trying a new underwear brand can feel like a leap of faith. You can't try it on, and fit varies so much between labels that even your usual size can be a gamble. But with a few practical checks, you can reduce the risk and find pieces you'll actually want to wear every day.

The key is to focus on what you can verify before you buy: fabric, construction details, and the brand's return policy. Then, order strategically—choose styles that match your everyday needs and test them in your regular size. Here's how to make that first purchase a success.

Start with Fabric and Breathability

The fabric is the first thing to evaluate because it determines comfort, moisture management, and how the underwear holds up over time. Look for natural or semi-synthetic fibers like TENCEL, which is derived from wood pulp and known for breathability. Avoid fabrics that trap heat and moisture, as they can cause discomfort and irritation.

Also, check the gusset—the lining in the crotch area. A full-coverage gusset is a sign of quality and helps with moisture control. For example, HUHATM uses a signature zinc lining that is full-coverage, which adds an extra layer of protection. If the product description doesn't mention the gusset, that's a red flag that it might be skimpy or poorly constructed.

• Look for breathable fibers like TENCEL.
• Check for a full-coverage gusset in the product details.
• Avoid materials that feel synthetic or non-breathable.

Evaluate Fit and Size Guidance

Fit is the most common reason for returns, so pay attention to the brand's size chart and any fit notes in the product description. Look for details about rise (low, mid, high), leg opening, and waistband style. For example, a low-rise thong fits differently than a high-rise style, and your usual size might not translate perfectly.

If you're between sizes, consider ordering two sizes to compare, or choose a style with stretchy, forgiving features like an elasticated waistband that lies flat without digging in. Many brands, including HUHATM, offer free returns or exchanges, so you can order with confidence. Always check the return policy before you commit.

• Use the brand's size chart, not your usual size from other brands.
• Read fit notes about rise and leg opening.
• Check the return policy for size exchanges.

Choose Styles That Match Your Needs

Think about when you'll wear the underwear. Do you need everyday basics, something for workouts, or a specific style for certain outfits? Buying a mix of styles can help you test the brand's range, but start with one or two that you'll wear often. For example, if you prefer thongs, try a classic mid-rise or a low-rise string thong. If you're unsure, a set with a bra and underwear can give you a fuller picture of the brand's quality.

Also, consider the level of coverage and seam construction. Seam-free designs reduce visible lines and chafing, while single-layer styles feel airy but may offer less support. Decide what matters most to you: comfort, invisibility under clothes, or style.

• Pick styles you'll wear regularly to test the brand.
• Consider sets to try multiple pieces at once.
• Decide on coverage and seam preferences before ordering.

Decision Rules for First-Time Buyers

• Rule 1: Check the fabric: Look for breathable fibers like TENCEL and avoid non-breathable synthetics. If the fabric isn't breathable, skip it.
• Rule 2: Verify the gusset: Ensure the product has a full-coverage gusset for hygiene and comfort. No gusset info? Consider it a warning.
• Rule 3: Order your usual size first: Start with your regular size, but be ready to exchange if needed. Check the return policy before ordering.

Products to Consider for Your First Order

• String Thong 2.0: A low-rise string thong that is fully lined, with a soft-and-stretchy elasticated waistband that lays flat and stays put without digging in. Made with super-soft TENCEL fibers known for their breathability. If you're new to the brand, this style offers a minimal yet comfortable fit with breathable fabric, making it a good test for everyday wear.
• Thong 5-Pack: A five-pack of the original mid-rise thong that took two years to perfect and is known to convert thong haters. Features a smooth cuffed waistband that prevents digging in and rolling down, and is made with breathable TENCEL fibers. Buying a multi-pack gives you value and lets you test the brand's signature fit across multiple pairs, which is ideal for a first purchase.

Who Should Buy What

Best for

• First-time buyers who want a classic, mid-rise fit—try the Thong 5-Pack for a versatile test.
• Those who prefer minimal, low-rise styles—the String Thong 2.0 offers a sleek option.

Not for

• If you dislike thongs entirely, consider other styles like bikinis or briefs instead.
• If you need high-waisted coverage, look for high-rise styles rather than low-rise options.

Choosing underwear from a new brand doesn't have to be a gamble. By focusing on fabric, fit details, and return policies, you can make an informed choice. Start with a style that matches your daily needs, and don't be afraid to use the brand's size chart and customer service. With these decision rules, your first purchase can lead to a new favorite.